fbpx

B2B Social Media Marketing for one fast moving brand

Content Strategy / Professional Services

Objective

We kicked off our work with Zoomo focused on growing their B2C market in Australia with a goal to become the world’s largest provider of LEVs. We started with a social strategy to ensure we had a consistent approach to the development of content and guidelines for how we engage with our social audience. The Zoomo business then started seeing huge potential with B2B deals and we pivoted to a B2B Social Media Marketing. Following fresh capital investment, the business made the shift and we were tasked with shaking up our strategy.

What we did

We were tasked with adapting our retainer to support a B2B Social Media Marketing. To do this we shifted our strategy to respond to a B2B market, establishing new content pillars and channel purpose. We built the strategy around a content ecosystem, designed to drive leads through the marketing funnel with content specifically feeding TOFU, MOFU and BOTF customer needs. This was supported by an always on content strategy for LinkedIn.

20% MOM
lift in engagement
40%
increase in video views
Globally
focused whitepaper
Pivoted
strategic focus in a week
Zoomo – B2B Social Media Marketing
Zoomo – B2B Social Media Marketing
 Tom Mansfield Head of Marketing

As a complex, global scale-up we needed a partner who was not only creatively strong but flexible and comfortable in ambiguity. Brandalism has proved month-over-month that they have the skill to adapt to our rapidly changing business, while delivering a caliber of work that is head and shoulders above their competitors. They are the perfect partner for a lean marketing team that needs substantial support on creative strategy and execution.

 

Tom Mansfield Head of Marketing

Want to find out how we can work together?

Contact Us Today