B2B Social Media Marketing for one fast moving brand
Content Strategy / Professional Services
Objective
We kicked off our work with Zoomo focused on growing their B2C market in Australia with a goal to become the world’s largest provider of LEVs. We started with a social strategy to ensure we had a consistent approach to the development of content and guidelines for how we engage with our social audience. The Zoomo business then started seeing huge potential with B2B deals and we pivoted to a B2B Social Media Marketing. Following fresh capital investment, the business made the shift and we were tasked with shaking up our strategy.
What we did
We were tasked with adapting our retainer to support a B2B Social Media Marketing. To do this we shifted our strategy to respond to a B2B market, establishing new content pillars and channel purpose. We built the strategy around a content ecosystem, designed to drive leads through the marketing funnel with content specifically feeding TOFU, MOFU and BOTF customer needs. This was supported by an always on content strategy for LinkedIn.
As a complex, global scale-up we needed a partner who was not only creatively strong but flexible and comfortable in ambiguity. Brandalism has proved month-over-month that they have the skill to adapt to our rapidly changing business, while delivering a caliber of work that is head and shoulders above their competitors. They are the perfect partner for a lean marketing team that needs substantial support on creative strategy and execution.
