Content Marketing, Social Media
Prospa is Australian number one online lender for small businesses. Unlike traditional lenders, Prospa plays in the Fintech space, providing faster financial solutions for small business owners.
Prospa approached Brandalism with the need for content that would help establish their voice of authority in the space. Competing with other lenders in the Fintech space as well as the
traditional big banks, they needed a range of expert content that established them as leaders in the space.
Prospa has relied on Brandalism to develop an entire consumer Resource Hub as well as acquisition content for brokers and channel, social media content and an audience growth campaign.
Prospa has undergone rapid growth which meant they required an agile and nimble content strategy that supported various aspects of the business from consumer through to broker comms.
With the need to remain top of their competitive set, Prospa required Brandalism to develop and execute a social media content plan to increase engagement on their social pages and grow their
Prospa have now asked Brandalism to replicate a similar strategy for their New Zealand offering.
Development of entire Resource Hub including website design and 64 pieces of content (inclusive of tools, eBooks and blogs) in 4 weeks.
Drove over 2900 visit to the Resource Hub within the first month of the hub being live.
Grew Facebook audience 16% in under approx 3 months.
Achieved highest engagement rate on Facebook in competitive set.