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Scyon Walls

Full Agency Support



Scyon Walls is a subsidiary brand of James Hardie who manufacture modern fibre cement cladding. It’s vital for the company to build relationships with both a a trade audience and consumer audience.

Challenge

Brandalism was tasked with the challenge of developing a digital identity for the brand from scratch. This was inclusive of the establishment of all social media channels, growing and engaging an Australia-wide audience and developing a tone of voice and social look and feel for the brand.

 

From there Scyon Walls has relied on Brandalism for other business support including the development of a channel marketing strategy sales team support.


Insights

Before Brandalism started, the brand had absolutely no content marketing or social media marketing in place. There were also added complexities surrounding legacy issues and communicating across digital was something the brand typically avoided. We developed and executed an social strategy for Scyon Walls in which we communicated directly with the audience across Instagram, developing the channel into a key business enquiry channel where consumers and trade are excited to share their content with us.


Result

01

100,000 followers across social media

02

Fastest growing brand in competitor set

03

We reach 1.5 million each month with our content

04

Increased social engagement by 1200%


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