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B2B Content Production for Australia's number one online small business lender

Content Marketing / Professional Services / Social Media

Objective

Unlike traditional lenders, Prospa plays in the Fintech space, providing faster financial solutions for small business owners. Prospa approached Brandalism with the need for B2B Content Production that would help establish their voice of authority in the space. Competing with other lenders in the Fintech space as well as the traditional big banks, they needed a range of expert content that established them as leaders in the space. Prospa has relied on Brandalism to develop an entire B2B Content Resource Hub as well as acquisition content for brokers and channel, social media content and an audience growth campaign.

What we did

Prospa has undergone rapid growth which meant they required an agile and nimble content strategy that supported various aspects of the business from consumer through to broker comms. With the need to remain top of their competitive set, Prospa required Brandalism to develop and execute a B2B Content and Social Media plan to increase engagement on their social pages and grow their audience. From here Prospa asked Brandalism to replicate a similar strategy for their New Zealand offering.

16%
increase in facebook audience
Development
of entire resource hub
2900+
visits to hub at launch
Highest
engagement rate of competitor group
Prospa – B2B Content Production
Prospa – B2B Content Production

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