Pretty sweet content creation for Australian Honey
Content Creation / Food & Wellness / Social Media Marketing
Meluka was founded on the vision of creating healing tea tree and honey based products, while protecting the unique ecosystem that thrive on their property. Owned by EVE Investments, there are huge plans for the brand, including overseas expansion and the launch of new products. The company had outgrown the marketing agency they were with, and so we were tasked with developing and executing a content creation and content marketing strategy to support their new objectives of growing their social community in order to position Meluka as the leader within their competitive set.
What we did
We audited their current state marketing to identify strengths and the best content creation opportunities for the brand. We established key communication pillars and key strategies to help engage and grow their audience, including the diversification of content types. We launched with a new look and feel, produced recipe content, suites of content for new product launches, animation for key campaigns and influencer programs, ultimately and focused on community engagement to grow the channels.
“The team at Brandalism have been instrumental in building our social media presence. They approach all tasks positively with a can-do attitude and are effectively improving our brand engagement levels each month. They are passionate, reliable, responsive, flexible and always such a pleasure to work with!”