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A Software Marketing Strategy that Combined two Global Powerhouses

Paid Media Strategy / Professional Services / Software Marketing

Objective

Through a well-executed software marketing strategy, Deloitte were looking to showcase their experience in Google Cloud technology and the strength of their partnership with Google. Deloitte approached Brandalism for a digital communication strategy that would highlight the expertise of their internal team and a suite of content production supported by a paid media strategy that would drive interested traffic to site to enquire. All content had to pass the content standards of both Deloitte and Google.

What we did

We achieved the objectives of the software marketing strategy by conducting a series of interviews with experts from both Deloitte and Google within Retail and FSI sectors. We created a suite of written content that directly addressed the challenges within each industry sector and designing two bespoke animated pieces that both engaged our audience and detailed the key details of Deloitte and Google’s cloud solutions. We created a suite of social content that amplified the interview-led blog content across LinkedIn and executed a paid social campaign.

371,978
Impressions
377
Engagements
$33.13
Average CPC
860
Clicks
Deloitte x Google Cloud – Software Marketing
Deloitte x Google Cloud – Software Marketing

“The team at Brandalism has been instrumental in getting some of my campaigns off the ground! The team is very thorough and has great expertise in customising what’s right for you with a wonderful outcome. Thoroughly enjoyed it!”

 

Greeshma LNU, Strategic Alliance Marketing Lead - Deloitte Australia

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