Attracting first home buyers and young renovators
Content Marketing Strategy / Home & Design / Product Photography
GWS Group challenged Brandalism to create a Social Media Marketing Strategy that created buzz and excitement around their youthful kitchen and bathroom brand – Clark. Focusing more on entry-level home owners and decorators, Clark products are usually a DIY’ers first foray into home design and can bring even the smallest space to life. We were tasked with capturing this market with stylish, fun and on-trend content in order to drive interest and sales without stepping on the toes of Caroma or any other GWS brands. Essentially – be unique and carve out a new brand for a new audience!
What we did
We created a Social Media Marketing strategy that focused on bringing Clark products to life in a way that visually captured attention, tied into pop culture trends and had fun with the audience while also providing enough information to educate and lead to a purchase. Some of our favourite content to date has been created for Clark – it is wildly adventurous and aesthetically stunning. As a result GWS weaved our work into the branding for the entire range and we created an engaged audience set that sits completely separately from the business’s other brands.
reach per month
“Easy to work with, creative & collaborative! You continually deliver great content that is always bang on brand. It’s a pleasure to work with a team that just ‘get’ it!”