Social Launch of one of Australia's Leading Baby Formula Brands

Lifestyle Products / Paid Media Strategy / Social Media Marketing


Bubs Australia initial goal was to grow their social channels, generate awareness of their product and build a loyal community. Baby Food Marketing is a competitive space and with plans to dominate the baby food space in Australia and beyond we knew the challenge was no small feat! We were tasked with increasing preference for their goat milk formula product and remove any barriers to entry that parents may have through informative, helpful and educational content that also supported new mums.

What we did

When we started, Bubs Australia had 3000 followers across just one social media channel, little brand awareness and a limited digital presence. We created and implemented a Baby Food Marketing Strategy from scratch that aimed to grow brand awareness across the mummy space and create a supportive digital community through educational and inspiration social content. Through our journey with Bubs, we navigated a complex and sensitive community management landscape and cultivated relationships with key Pediatric Nutritionists. Now Bubs have over 114K followers on social, making them the fastest growing brand in their competitive set for both Facebook and Instagram and engagement has increased by 1200%. They are now an ASX-listed company with an international presence.

1.5 Million
Level of Engagement
in Competitor set
Growing Brand in
Competitor Set
Bubs Australia – Baby Food Marketing
Bubs Australia – Baby Food Marketing
- Binh Wilson, Senior Digital and eCommerce Manager

“Brandalism have worked alongside the Bubs team for several years now and have proved to be a passionate extension of our team. Their diligence and enthusiasm for the growth of the business has enabled Bubs to become a category leader across digital. We are incredibly proud of our strong positioning online and the community of parents that we are now able to communicate with daily – and this comes on the back of strategic social media marketing and consistent engagement with parents. The team are always available to chat through ideas, able to action new strategies quickly, solve problems and provide great insight that keep Bubs leading the market.”

- Binh Wilson, Senior Digital and eCommerce Manager

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