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Visual storytelling: Are you on trend?

If the abundance of innovations recently made to Instagram and Snapchat are anything to go by, visual content has cemented its place as a powerful tool for content marketers.

As an agency, we’ve seen an increased demand for visual content and a better audience engagement with visuals rather than traditional long form blogs. Our brains are far more engaged by visual stories than lists of facts and figures, making visual content a key way to cut through the noise and make your brand story impactful.

Why the visual trend?

Visuals 60 x Relevant images skim read

From a production perspective…

Watching your visual content soar to new peaks of engagement, generate conversation and get shared throughout various social networks is a highlight in the day of any content marketer. But from a production perspective, visual content provides you with a wealth of content that is suitable for multiple audiences and platforms.

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Your infographic doesn’t just have to be an infographic- if it includes seven statistics with visuals, that’s seven social posts ready for scheduling!

 

 

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Facebook, Instagram, Twitter, LinkedIn, Snapchat… need we go on? Your visual content is perfect for ALL these platforms and more.

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Give both sides of your brain some exercise and think about creative ways to present reports, figures, and statistics. Visual give a new life to monthly reports and presentations.

 

 

Our favourite visual forms of content

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