Tracy Fitzgerald Named One of Australia’s Most Influential Women in Native Advertising!

Our MD Tracy Fitzgerald has been named one of the top 100 Most Significant Women in Native Advertising in Australia for 2018! Read below to find out more about women who are raising the bar for native advertising.

This blog was produced by The Native Advertising Institute.

“It excites me that the industry include so many savvy and influential women.”

One of the perks of being ‘the Co-Captainess’ of the Native Advertising Institute (NAI) is that I get to (e)meet and connect with so many amazing native advertising professionals from all over the world. Not only is the discipline on the rise, but so is the pool of talented professionals that we can look to for inspiration and guidance. This genuinely excites me. A lot.

It also excites me that the industry include so many savvy and influential women.

That excitement, combined with my general love for networking, has now resulted in a somewhat extensive list of 100 women who are raising the bar for native advertising.

Since today is International Women’s Day, it seems very appropriate to share this list of ‘badass’ women out into the digital stratosphere.

“You may find names on the list that you already know, but I bet that you’ll also stumble upon new exceptional women that you ought to know and/or learn from.”

I believe that the list could be as valuable and inspirational to you as it has been to me, whether you are looking to extend your native advertising network, find relevant people to follow on social media, or you are curating speakers for conferences with native advertising on the agenda

The ladies included on the list are all true, beacons of light. Some are accomplished and seasoned marketers, and some are rising stars. What they all have in common though is, that they collectively make the global native advertising industry sparkle.

You may find names on the list that you already know, but I bet that you’ll also stumble upon new exceptional women that you ought to know and/or learn from.

I hope you’ll see this list for what it is: a first draft of a most relevant industry list, with plenty of room to acknowledge more amazing female native advertising professionals for their work. If you would like to shine light on a top native advertising professional that also happens to be female, please reach out, drop a comment or tag that person.

Important Note: The list is sorted alphabetically (thanks to the a-z function in excel) and is NOT listed in any particular order that suggests rankings or seniority.

From the new to the known, these 100 women are all true pioneers.



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