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Business tips, Content Marketing, Content Strategy by Tracy Fitzgerald
Content Marketing for Apps
Did you know that roughly 1 in 2 apps are deleted within 30 days of installing? And of this number, around 45% are deleted...
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Content Marketing, Social Media by Tracy Fitzgerald
Why understanding humour in content is vital for brands
An incredible report by Imgur and GWI was recently recently released (it can be found here) focusing on the foundation of internet culture and...
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Content Marketing, Uncategorized by Tracy Fitzgerald
The Psychology of Content Marketing
Want to know what sets apart two similar business models, with one being successful while the other flounders? Psychology at work. Good psychology strategies have...
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Social Media, Social Media Strategy by Chiara Belluomo
Why it pays to monitor and listen to your audience on social media
Social media has become such an essential tool for businesses to interact with their customers. And while you might like to think you’re engaging...
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Content Marketing by Robert Rose by Robert Rose
Relevance is Personal, Not Personalised – By Robert Rose
Let me ask you a question. What was the most relevant or personalised ad or email you’ve seen in the last week? How about...
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Content Marketing, Content Strategy by Paris Touma
Stop Putting Out Content For Content’s Sake – Doing Content Marketing Right
When wielded properly, content marketing is a powerful weapon. It engages potential customers. It converts them. It builds brand ambassadors over the long term....
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