The List: Me, My Selfie & I

According to Facebook, the war is over and the front-facing camera has won. So If the keyboard is dead, and the camera is now the most important thing on your phone, that means that there’s going to be a lot more focus on the selfie as social channels evolve.

But what shape will that take, and what does it mean for digital marketers? This month we’re taking a look at all things me, my seflie, and I.

Dronies

Chiara Belluomo, Content Strategist

Who wants to post a gym seflie when you can post a Dronie? A group of NYU students have created a ‘dronie booth’ in which a programmed drone flies up, snaps a photo of your best duck face and flies away. As crazy as it sounds there’s even a whole Vimeo channel dedicated to the Dronie movement,because static selfies are soooo 2013.

Your future self(ie)

Andrew Goh, Digital Content Coordinator

Will selfies ever become ‘uncool’ and disappear into the abyss of the internet as just another fad? Not according to Sony Mobile. They foresee a future where selfies are about more than racking up the likes.

The report claims that we could soon be using our selfies to access online banking services or to gauge our interest in a potential mate. The interesting part is that these technological advancements are just around the corner. There are already advanced algorithms to recognise dilation in our pupils, to understand our behaviour at a biological level and calculate our attraction to a prospective partner.

Soon the Selfie economy will be booming.

Selfies and brand(ies)

Megan Andrew, Senior Social Media Manager

Is your brand embracing the selfie? As experiences begin to take preference over material things for millennials, the selfie is quickly becoming a way to define our lives and identities. As they say, if you didn’t take a picture of your food and put it on Instagram, did you even eat it?

Brands can jump on the craze by creating user generated social content campaigns. Try it and see what happens! People love nothing better than to see their name in lights and the same concept applies to photos. The #nomakeupselfie a few years ago was a huge success in raising awareness and millions of pounds in funds for cancer research. The Starbucks white cup competition, where customers could draw intricate designs on their coffee cups, was also a huge success with thousands of entries and worked to celebrate artists (and coffee!).

Does the ultimate selfie come at the ultimate price?

Tracy Fitzgerald, Managing Director

A quick holiday snap for us may be a lifetime of suffering for some animals. In tourism designations like Thailand, many tigers spend their days sedated just so humans can get close enough for the ultimate selfie.

If selfies didn’t exist, would we have this level of narcissistic tourism?

Our idea of the ultimate selfie goes beyond animals too – and this is where we start to put ourselves in real danger. The desire to perch on the most precarious cliff face – or ledge, or out of a train window – saw 78 people die in the first 8 months of 2016 alone. Selfie deaths rise year on year and have outnumbered shark attack deaths since 2014.

At what point is a selfie just not worth it anymore?

Facebook puts another nail in the Snapchat coffin with free frames

Bindi Donnelly, Social Media Manager

Snapchat frames and lenses have been a great way for brands to get in on the selfie time of their audiences, but as this is a pay-to-play feature it’s often been only those with bigger budgets who can get in on the action. Until now.

Facebook recently released the Frame Studio, which allows anyone to design and create a frame to be overlaid on a selfie or video. Frames are processed, uploaded and available within 24. The icing on the cake is that they don’t cost a cent. Facebook frames are still widely unused, and in digital marketing terms are still in the sweet spot of being a novelty for the audience and not yet used by large corporations. Jump on this digital trend while the going is still good!

Read this next: The 11 Images You’ll Meet on Instagram

The List: the best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.

Maxibon and New World Really App-ly Themselves

When you hear the words ‘content marketing’, you might envision the usual suspects: blogs, photos and videos. But content can come in many shapes and sizes, and app-building is a content trend that seems to get bigger among brands every year.

Recently, Maxibon created a Tinder-like app for ice-cream fans, Snackr. The idea behind the app is to bring together people who are sick of eating ice-cream alone. Using the app, they swipe right on an ice-cream buddy, and go grab a frozen treat with them.

This a brilliant way to have fans engage with the brand, and the accompanying video content on Maxibon’s YouTube and Facebook pages has been appropriately hilarious.

Other brands are also getting in on the app-content fun, with New World supermarkets in New Zealand creating an augmented-reality game that’s similar to Pokemon Go. Users go in store, boot up the app, and collect Easter Eggs as part of a nationwide hunt.

Kids can then trade in their virtual eggs for real-life chocolates.

This builds awareness for the store, and then quite literally sends people into stores;  a supremely clever use of mobile.

Starbucks Gives Power to the People

User-generated content can be a powerful tool for brands when done well. Not only does it show your followers and customers you care about their thoughts and content, it can also help you in building a steady stream of content on your own pages.

There are very few brands that do this better than Starbucks, and nothing demonstrates this more than their #SpringCups campaign on Instagram. The campaign encourages fans and artists to doodle on their Starbucks takeaway cups and post the results on the social media platform.

By @kelsletters

Of course, this means searching for the hashtag on the platform now yields hundreds of beautifully drawn results, with everything from calligraphy to unicorns and Winnie the Pooh. This stream of content keeps the brand trending on people’s newsfeeds, and Starbucks has already reposted some of the cooler designs on their own page.

It’s a beautiful, artistic win-win.

By @heathernicoledesigns

Intel Knows its Audience

A key part of content marketing is knowing that not every piece of content needs to be about selling your brand. If you know what your audience likes, you can create content that will interest them without sounding as if all you care about is sales.

Intel have perfected this strategy with their Instagram page. Between shots of their products or videos filmed on their drones, they include content that’s of particular interest to their tech-obsessed audience: interviews with personalities from the world of video games.

They chat to e-sports champions and popular online streamers about their experiences with video games and technology. These snippets aren’t directly selling the brand or its products, but instead offer high-value, unique content for their audience.

That unique content gives people a great reason to follow Intel, even if they aren’t currently fans or in the market for new technology. And those followers just might be more open to buying Intel products further down the line.

The List: the best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.

Nutella’s Trending Topics

How can you engage with your audience on social media? A great solution is to hop onto trending topics.

Thankfully, the advent of always-on social media means that we are exposed to many more special holidays. Whether it’s the foodie-focussed National Pizza Day or the more reverent Teacher Appreciation Day, there’s always something going on, and clever brands can always incorporate that into their social content.

That’s exactly what Nutella did with its recent Pancake Day and International Women’s Day gifs on its Facebook page. Their product’s relation to pancakes is obvious, so making content about Nutella pancakes is a no-brainer. Their use of a Nutella jar as the backdrop by which to celebrate women was a great way to include themselves in that conversation.

Not only are they showing their support for gender equality, they’re also making sure Nutella remains front-of-mind for their social media followers.

Greenpeace’s ‘Break Free’ Video

There comes a point where promotional content becomes indistinguishable from art, and Greenpeace’s recent YouTube campaign may be just that.

Encouraging its viewers to break free from the clutches of fossil fuels, the video features sweeping aerial shots of polluted cities, testimonials from citizens around the world and a dramatic score that wouldn’t feel out of place in a Hollywood production.

This piece of content proves that with a strong focus on the quality and story of a piece of content, smaller organisations with small budgets can make a big impact.

Spotify Playlists Campaign

Social media offers brands plenty of opportunities to create content that’s specifically personalised for their followers, and that’s a good thing. Users are four times more likely to respond to personalised content than generic marketing.

While most brands would do this by using targeting tools and analytics, Spotify have decided to get very, very specific. Down to exact people, in fact.

With their latest campaign, music stars read out the quirky or weird playlists Spotify users have put their music on. Whether it’s Joe Jonas of DNCE reacting to the fact someone wants to play their songs at a funeral or Alessia Cara responding to someone’s nihilistic wish to dance because global warming is real, the hilarious series of videos highlights the unique ways people listen to music on Spotify.

Though not every brand can hire musical superstars, when a company celebrates the many ways its customers are special, it can do wonders for social media engagement. The best part is: all you really have to do is listen to them. The content will write itself.

10 Social Media Tips for Small Businesses

You’ve heard that social media marketing is the right way to move your small business forward, but you don’t see how on Earth to do it.

It all sounds so easy for brands like Coca-Cola with big budgets and even bigger reputations. Or Go Pro, a brand with endless opportunities for relevant content. But how can a local store or start-up hope to make a splash in the vast ocean of social media? Well, lucky for you, we’ve got ten great tips on how you can do just that!

1. Set the Right Goals

The most important part of starting off your business’s social media adventure is to keep your initial goals as realistic as possible. Though the Internet can make a video go viral out of seemingly nothing, it’s much more likely that your initial results will be more modest.

Social media are primarily a great tool for generating brand awareness, and aiming to gain a few followers a week is a great start. Once the numbers have started to come in, that’s when more expansive lead-generating and sales targets can be added into the mix. It’s important to remember that sometimes quality is better than quantity. Initially it’s nice to have a few thousand followers. But eventually you need to start making sure that your followers are relevant. Are they in your target area? Are they actually interested in your product.

2. Be Active

It’s no use just setting up social media pages for your small business and letting them sit there. To encourage customers to follow and interact with you, it’s important to have a regular stream of content (once a day, at the very least).

A great way to do this is to set up a content schedule, with your posts pre-planned about a week ahead of time. This gives you enough time to set up some great content, but also keeps it tuned into trending topics in your business’s industry

3. Don’t Just Self-Promote

Speaking of your industry – posting content about industry news and events is a great way to keep up a steady content stream. Most people simply won’t follow social media pages that only try to send them to sales pages, so sharing other content is a strong alternative.

For example, if you’re running a bakery, there’s no shortage of YouTube, Instagram and blog content out there that you can share on your business’s page. Not only will this encourage people to follow you, it will also let you create a strong voice for your business.

4. Build Relationships

When you start sharing content on your social media pages, you’ll find both consumers and other pages will start interacting with you, and it’s very much worth responding. Getting into conversations with your followers and other brands is the ultimate online networking tool, and the relationships you build could prove to be a huge bonus for your business. Aim to engage with your audience each day, and try to answer all their queries and thank them for their comments.

5. Ask for Feedback

And when you’ve built a strong relationship with your customers, your social media accounts are a great place to ask for feedback. Though not everything may turn out to be helpful, if lots of customers pass on the same piece of constructive criticism, then it’s an opportunity for you to take it on board.

This will show your followers you care about what they think, it will improve your business and will lead to greater returns in the future.

6. Make Use of Analytics Tools

At this stage, almost every social media platform comes with powerful analytics tools that will tell you a lot about your followers. You’ll have access to detailed demographics, you’ll know at what time of day they’re most likely to interact with you, and much more. Making use of these tools is relatively simple, and will teach you a lot about customer habits and improve your social media game.

7. Adapt Based on Those Tools

If knowing is half the battle, then using that knowledge is the other. By taking what you learn from your social media analytics tools, you can start improving your business’s performance on social media.

More women than men follow you? Start skewing your content more towards that audience.

Get more likes and comments around 8PM? Then start scheduling your posts for seven o’clock instead of two.

8. Coordinate your Social Channels

Though treating all social channels the same way would be a mistake (after all, Twitter, YouTube and Facebook are altogether very different), that doesn’t mean you can’t share similar content across all of them.

If you’ve got a great piece of video content, then post it across all your social media pages, but do be sure to tailor each post so that it best fits the platform it’s on. The same goes for the timing of your post. You might want to share the same content on different platforms on different days or weeks.

9. It’s Great to Sync with Other Marketing Content

Social media pages are also a great place to share other marketing content. If an influencer has written a blog post for you, it is absolutely in your best interests to also share it across social media platforms. Did you have a great piece of press for an experiential event you hosted? Or a live video you’d like to stream? Social media is the perfect platform to share it on. You might even have business news, announcements and updates to share.

Not only will social media boost those pieces of content, but you’ll also get to see what your followers think of them, which means you’ll be able to make more informed marketing decisions going forward.

10. Boost Results with Social Advertising

Once you’ve built a space for your business on social media, it might be time to reach out to a broader audience. When that time comes, you’ll need to find a way to get your business’s social content in front of people who don’t follow you already, and the best way to do that is through social advertising.

The best part is, ads on social media can be highly targeted and optimised according to how they are performing, and which audiences they resonate with the most.

And that’s the power of social media. Even if you’re the smallest of small businesses, these tips should help you start to build a social media strategy that will work for you.

The List: the best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.

Qantas Safety Video

When it comes to content, it’s fair to say that Qantas regularly nail it, what with their regular stream of content and VR experiments.

Now, they’ve only gone and done it again.

They’ve put together a new flight safety video for their international A380’s, but unlike the many dull safety videos we’ve come to expect when flying, this one doubles as a stunning tour of some of Australia’s most picturesque locations.

Featuring locals and celebrities from each area visited, the video explores Australia from coast to coast, showing off our beautiful vistas and diverse culture.

By doing this, the video turns something we would have considered boring into something that could almost be a work of art. They also made the very smart move of sharing this video with the public on YouTube.

And with almost 30,000 views since being posted two days ago, it’s fair to say that it’s paying off.

This can serve as a great lesson for other brands. Just because a video needs to describe a product or service’s minute details, doesn’t mean it has to be boring. With creative producers, content can be as entertaining as it is informational.

Worldwide Breast Cancer’s “Know Your Lemons”

Infographics can be a very powerful tool to get a message across, and there’s no greater message than raising awareness about an important cause.

With its simple ‘twelve lemons’ infographic, Worldwide Breast Cancer is helping women around the world understand what signs mean they might have to go see a doctor. This simple visual analogy has resonated with so many people, that it has been shared around the world, reaching over 7 million people in a few short days.

This shows the tremendous effectiveness of infographics. By presenting complex or important information in a manner that’s easy to understand, you create something that can send an incredibly powerful message with just one image.

Lush #Loveislove Valentine’s Day Campaign

Here at Brandalism, we believe brands can take up a cause as a way, not just to engage their customers, but also to help influence the world in a positive way.

And it seems that the folks over at Lush cosmetics are of a similar mindset. With Valentine’s Day just around the corner, the brand wanted to remind its users that Love is Love, no matter the sex of your partner.

Lush released a series of posts featuring their bath-bomb products being used by same-sex couples. These were accompanied by the #loveislove hashtag often used by gay rights activists as a way of showing the brand’s solidarity with the cause.

By supporting a social cause, Lush are showing they’re a brand who believe in positive social change, and this helps create a deeper bond between them and those in their audience who share those beliefs. It’s a win-win scenario that proves a brand’s personality doesn’t have to be limited just to selling its services and products.

 

Header image: Qantas Instagram.

The List: The best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.

C U in the NT

Though this social campaign isn’t officially tied to the Northern Territory government or tourism board, it’s instant virality makes it an important case study in how brands can flirt with controversy in order to reach more people.

And the mystery surrounding its creators only makes it all the more intriguing. After hearing of the Northern Territory’s tourism problems, especially as compared to other states, an anonymous guerrilla group labelling themselves “Official NT” began the campaign.

By boldly incorporating into their slogan a swear word that many Aussies associate with their true-blue culture, but others can easily be offended by, the campaign immediately grabs people’s attention.

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Predictably, the reaction to the campaign has been very mixed, with many users labelling the campaign as one of the best they’ve ever seen, while others have expressed their shock at such vulgarity.

But depending on the tone of a brand, is it okay if messaging like this can be a little of both? After all, it was this popular discussion that led the branding campaign for the unofficial “Official NT” website to be covered on major news sites across the country.

If your brand can bear to be cheeky, a slight controversy may just create the discussion you need. Tread carefully though, these are dangerous waters.

V Skills Viral Videos

V energy drinks’ latest campaign across YouTube and social platforms is nothing if not an inspired re-imagining of the brand.

The brand created hilarious short vignettes using local Aussie YouTube talent, like RackaRacka and Aunty Donna. These videos feature how-to’s for non-essential life skills, like Archery and Jumping Over Stuff.

With this campaign, V is embracing its position as the local Aussie underdog when compared to the international behemoth that is Red Bull. In doing so, it’s developed a personality that’s far more tongue-in-cheek than its previous attempts which were very similar to Red Bull’s campaigns.

And this can serve as a lesson for all local market underdogs. By creating content with a focus on what makes your brand and your local market unique, rather than trying to emulate your larger competitors, you’ll create something that is far more likely to capture your audience’s attention.

Qantas Explores Destinations with VR

Innovating with new technologies is always a smart move, and that’s exactly what Qantas have done with their device-agnostic 360-degree video VR experiences.

Showing off some of Australia’s most iconic locations, these videos are accessible on YouTube or in the Qantas VR app on devices as simple as Google cardboard all the way up to the high-concept Oculus Rift.

It’s something that has to be seen to be believed, and some of the underwater environments are stunning to experience. It’s a concept Qantas want to keep developing over the next few months, and we can’t wait to see more.

The List: The best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.


Coca-Cola for Foodies

When your brand is as historic as Coca-Cola’s, coming up with new ideas for content could become a challenge particularly with social media, as it’s hard to stand out and consistently post unique content.

Enter a recent Instagram series by Coca-Cola that doesn’t just focus on their products, but also on a topic many people on the platform are enamoured by: food.

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These well-designed pieces of #foodporn make the connection between the brand and your love for steak. What better to accompany your beautifully plated meal than a cool Coca-Cola beverage?

The fact that the food is always playfully shaped like a bottle of Coke is just icing on this creative cake: it’s a new take on a historic brand that changes the way you look at it, all while offering up new possibilities of how to enjoy it. The subtle branding in the red of the steak and the red, white and black pepper contribute to the clever idea.

It’s a campaign that’s masterful in its simplicity.

NAB’s AFL Snapchat Filter

Banks can sometimes have a hard time with social content: after all, the average person probably finds the daily fluctuations of the finance sector a little dry.

But a recent NAB campaign seizes on something many Australians are fascinated by: AFL.

They partnered with Snapchat to design a NAB-sponsored filter that turns anyone into an AFL Star, and they released this bizarre yet adorable YouTube video to go alongside it: watch as children playing AFL suddenly sprout beards!

By associating themselves with the AFL on a platform such as Snapchat, NAB have created an aura of playfulness and fun that can be really hard for financial brands to capture. This campaign lets the average Australian relate to a bank in a new way.

Mango Industry’s Emoji Appeal

Here in Australia, summer is just around the corner, and that means many Australians will be enjoying the yearly tradition of eating our way through the heat with mangoes.

With the season due to begin, the Australian Mango Industry Association has started a social media appeal for a mango emoji to be created by the emoji gods over at Unicode Consortium. Using the hashtag “#MangoEmojiPlease”, the group hopes to get the Australian public involved in this campaign to get us a mango emoji.

The best part for them? Even if they lose, people are talking about and sharing their love of mangoes, which can only benefit the industry.

Like NAB, by focusing on a classic Aussie passion and mixing it in with social media, the AMIA have found a way to get people talking about them in a way that’s both new and fun.

Summer is when Australia comes out to play, and if brands can create social content around classic Aussie traditions, they’re a lot more likely to get people talking.

The List: The best of the best in social media

Welcome to The List: a roundup of the best current social media campaigns.

Reyka Vodka 

Instagram’s latest update lets users zoom in to check out all of the finer details of an image, and Reyka Vodka has jumped in on this new feature with a post that’s sure to entertain their followers.

Untitled design (13)

The post shows off a map of Iceland in the ocean. Users can then zoom in to check out all of the various features of Reyka Vodka’s home country. It’s a fun way to make people interact with their brand that excels in its simplicity. It also gives those regular office-goers the high of discovering a new place, almost as if they’d travelled to Iceland for a moment.

Nutella

When a product has the recognition and popularity of Nutella, you could almost forgive it for being a little narcissistic, but the brand’s new content series on Facebook heroes the little guy.

“Nutella Heroes” is all about celebrating and rewarding people who use Nutella in their recipes. Not only have local cafes been featured over the last two weeks, but the comments sections are filled with people tagging each other to say thanks for the great cakes, muffins, etc.

These posts make Nutella more than just a brand, they turn it into a community of shared ideas and stories.

Target

This YouTube ad from Target hits so many of the notes we like to see from social content.

Partnering with Star Wars, Target has created an engaging piece of video content that not only evokes all the emotions of being a Star Wars fan, but that also reminds us how inclusive the series is.

With short testimonials (expanded on the official Star Wars site) and the swelling musical masterpieces from John Williams, the video makes us feel united in our love of Star Wars. We may all have different professions, genders or races, but, no matter what, we are all rebels.

KFC

Untitled design (29)

An honourable mention has to go to KFC. They followed up on Instagram’s latest zoom update with a cheeky post of their own.

It’s just a simple photo of their chicken nuggets, but with the Nugget Fever that’s sweeping the nation, who wouldn’t want to take a closer look?

 

 

 

The List: The best of the best in social media.

Welcome to The List: a roundup of the best current social media campaigns.

Starbucks

Love or hate Starbucks, they’re doing a few things right with their 36 million fans on Facebook.  We love this with a clever caption, great people-focused photo and most importantly,  a demonstration that they are invested in local community and not just getting rich off their Frappuccinos. A clever caption is just foam on the latte!

GoPro

To be fair, you couldn’t ask for a more social-media-perfect product than a GoPro, and GoPro knows this. Their Instagram account has nine million followers and great images. We particularly love this one which, in one image, encapsulates GoPro as a great tool while also demonstrating its larger essence as a brand. It can take you to new places, introduce you to different cultures, change your life. By cross promoting @mountaindarlin, users are able to further delve into the experiences of GoPro.

JetStar Australia

Like Starbucks demonstrating its corporate social responsibility, Jetstar is doing a great job showing it does more for the world than provide affordable airfares to Australians. This video and caption on their Facebook page demonstrates the other work they’re doing on the ground to positively impact the world around them. By showcasing their charitable endeavors, they are strengthening their brand in a way that’s far better than offering customers discount flights.

Telstra

Telstra has suffered in the media lately due to poor phone service. The telecommunications giant has begun repositioning itself as a technology company rather than a telecommunications company. They are doing this across their social platforms. A short ad they shared on Twitter is effective in under 15 seconds demonstrating how technology is a way for people to connect with their loved ones. Short and sweet= effective.

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