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Technology by Paris Touma

How Artificial Intelligence Will Redefine Marketing Campaigns

Sci-fi dreams of yesteryear are now modern solutions for any business worth its salt. The cloud and automation have all captured the zeitgeist, but...
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Technology by Paris Touma

Customer Journey Mapping: Why it’s essential for a competitive business

Customers now-a-days go through a myriad of steps before they make their final purchase and this can all be collated into something called a...
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Technology by Tracy Fitzgerald

2018 Wrapped: How Spotify nailed personalised marketing

The best gifts are gifts are those that have been chosen or curated especially for you, with your personal tastes and interests in mind....
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Technology by Paris Touma

The rise of voice search and what it means for your business

When mobiles were introduced, we were amazed to have the world at our fingertips. We could pick up our phones and communicate with people...
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Technology by Paris Touma

Email isn’t social media, but it’s still pretty popular!

Social media is a very popular tool for online marketing, but we shouldn’t forget the power of email. Think about it – if someone...
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Technology by Paris Touma

Another Facebook data breach: What does this mean for users?

Most social media users are concerned about privacy, and these concerns surfaced once again over the last few weeks when Facebook announced it had...
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