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Digital Marketing by Tracy Fitzgerald

Content, Social and Digital: The Holy Triumvirate

The age of traditional marketing is well and truly over. And while newspaper ads, billboards, TV spots and word-of-mouth still have their place in...
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Digital Marketing by Tracy Fitzgerald

Finding Your Brand Voice With Content Strategy

Every great brand has a unique voice that allows it to deliver a strong and cohesive message. A brand voice is one of the...
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Digital Marketing by Tracy Fitzgerald

The Rise Of Voice Search And What It Means For Your Business And Content

People are always changing the way they search, whether it is on their computer, tablets or mobiles. While traditional means of search is by...
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Digital Marketing by Paris Touma

How Artificial Intelligence Will Redefine Marketing Campaigns

Sci-fi dreams of yesteryear are now modern solutions for any business worth its salt. The cloud and automation have all captured the zeitgeist, but...
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Digital Marketing by Paris Touma

Customer Journey Mapping: Why it’s essential for a competitive business

Customers now-a-days go through a myriad of steps before they make their final purchase and this can all be collated into something called a...
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Digital Marketing by Paris Touma

Why being on-trend isn’t always best practice for your brand

In a complex and overcrowded market, you are bombarded by trend watchers, blogs and social media posts all telling you how you should be...
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