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Digital Innovation by Paris Touma

How Artificial Intelligence Will Redefine Marketing Campaigns

Sci-fi dreams of yesteryear are now modern solutions for any business worth its salt. The cloud and automation have all captured the zeitgeist, but...
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Digital Innovation by Paris Touma

Customer Journey Mapping: Why it’s essential for a competitive business

Customers now-a-days go through a myriad of steps before they make their final purchase and this can all be collated into something called a...
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Digital Innovation by Paris Touma

All publicity is good publicity: The case of the negative review

Is it crazy to think a negative review can help you hit the advertising jackpot? Nope! Many brands have actually started creating campaigns and...
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Digital Innovation by JulienDurand

Stay Social: The Latest and Greatest in Social Media this March

It’s March, and that means that someone in your office has already panicked and shouted that “this year is going by so fast!” But...
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Digital Innovation by JulienDurand

Unmissable Predictions for Social Media and Content Marketing in 2018

The world of social media marketing moves at a pace with more twists and turns than new Game of Thrones theories (and seriously, there...
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Digital Innovation by JulienDurand

Stay Social: November Social Media Updates

It’s November! Summer is just around the corner and it’s time to start thinking about your Christmas shopping (eeeep!). It also means that it’s...
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