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Content Marketing by Tracy Fitzgerald

Why A Small Business Will Benefit From a Content Marketing Strategy 

Content marketing is nothing new, and there’s a reason why it stuck around for so long – because it works. Small business owners who...
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Content Marketing by Christopher Melotti

What is Omnichannel Content Marketing, and does your brand need it?

Should our brands be in one or two channels, or across many? That is certainly a question we’re all asking ourselves today! Content marketing...
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Content Marketing by Tracy Fitzgerald

Finding Your Brand Voice With Content Strategy

Every great brand has a unique voice that allows it to deliver a strong and cohesive message. A brand voice is one of the...
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Content Marketing by Paris Touma

How Artificial Intelligence Will Redefine Marketing Campaigns

Sci-fi dreams of yesteryear are now modern solutions for any business worth its salt. The cloud and automation have all captured the zeitgeist, but...
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Content Marketing by Paris Touma

Customer Journey Mapping: Why it’s essential for a competitive business

Customers now-a-days go through a myriad of steps before they make their final purchase and this can all be collated into something called a...
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Content Marketing by Paris Touma

Why being on-trend isn’t always best practice for your brand

In a complex and overcrowded market, you are bombarded by trend watchers, blogs and social media posts all telling you how you should be...
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