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Content Marketing by Tracy Fitzgerald

Content Marketing for Apps

Did you know that roughly 1 in 2 apps are deleted within 30 days of installing? And of this number, around 45% are deleted...
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Content Marketing by Tracy Fitzgerald

Why understanding humour in content is vital for brands

An incredible report by Imgur and GWI was recently recently released (it can be found here) focusing on the foundation of internet culture and...
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Content Marketing by Tracy Fitzgerald

The Psychology of Content Marketing

Want to know what sets apart two similar business models, with one being successful while the other flounders? Psychology at work. Good psychology strategies have...
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Content Marketing by Paris Touma

Stop Putting Out Content For Content’s Sake – Doing Content Marketing Right

When wielded properly, content marketing is a powerful weapon. It engages potential customers. It converts them. It builds brand ambassadors over the long term....
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Content Marketing by Paris Touma

5 Ways To Troubleshoot Your Content Marketing

The history of content marketing has always been a topic ripe for debate. Some lunatics claim it began with cave paintings. But we’re more...
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Content Marketing by Tracy Fitzgerald

Content, Social and Digital: The Holy Triumvirate

The age of traditional marketing is well and truly over. And while newspaper ads, billboards, TV spots and word-of-mouth still have their place in...
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