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Business by Paris Touma

Customer Journey Mapping: Why it’s essential for a competitive business

Customers now-a-days go through a myriad of steps before they make their final purchase and this can all be collated into something called a...
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Business by Paris Touma

Why being on-trend isn’t always best practice for your brand

In a complex and overcrowded market, you are bombarded by trend watchers, blogs and social media posts all telling you how you should be...
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Business by Tracy Fitzgerald

Christmas has arrived! Here are some incredible 2018 holiday campaigns!

We know the holidays are on the way when we see glitzy Christmas trees in shopping centers, fairy lights lighting up the streets and...
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Business by Paris Touma

All publicity is good publicity: The case of the negative review

Is it crazy to think a negative review can help you hit the advertising jackpot? Nope! Many brands have actually started creating campaigns and...
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Business by Paris Touma

Another Facebook data breach: What does this mean for users?

Most social media users are concerned about privacy, and these concerns surfaced once again over the last few weeks when Facebook announced it had...
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Business by Chiara Belluomo

Tracy Fitzgerald Named One of Australia’s Most Influential Women in Native Advertising!

Our MD Tracy Fitzgerald has been named one of the top 100 Most Significant Women in Native Advertising in Australia for 2018! Read below to...
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