Another Facebook data breach: What does this mean for users?

Most social media users are concerned about privacy, and these concerns surfaced once again over the last few weeks when Facebook announced it had experienced its biggest data breach in history.

What happened?

On September 28, Facebook announced cyber attackers gained full access to around 50 million Facebook accounts. A further 40 million accounts were deemed “at risk”. Around 300,000 Australians are thought to have been part of those numbers. In response, Facebook logged these 90 million users out of their accounts and asked them to log back in, with a notification of the breach appearing on their newsfeeds.

On October 12, Facebook announced that it was in fact only 29 million users who were directly affected. Of these 29 million, the attackers took profile information from 14 million users, including birth dates, employers, education history, religious preference, types of devices used, pages followed and recent searches and location check-ins. The remaining 15 million users could be considered lucky, with their data breach restricted to name and contact details.

The social media giant claims it doesn’t know who the attackers were nor what their motivation was. The breach was a result of three vulnerabilities in the app being exploited simultaneously to allow the hackers access to accounts. 

For the biggest data breach in history, there doesn’t seem to be as much discussion about it as would be expected. Could it be that we’re becoming used to it? Perhaps it’s the ‘that won’t happen to me’ mentality that subsides a big reaction.

Or as CNN reporter Donie O’Sullivan put it: “I think we all have data breach fatigue.”

Even Googling ‘Facebook data scandal’ churns out article after article about the data breach from March this year, rather than what’s described as the biggest data breach in history.

Previous data-breach cases

One of the most notable cases of data breaching happened in March 2018. The Guardian reported that Cambridge Analytica, a data analytics firm that “uses data to change audience behaviour”, had harvested the personal data of more than 87 million Facebook users.

Most of the controversy surrounds Cambridge Analytica’s use of the data to influence voter behaviour in the 2016 election, likely helping Trump become president and also impacting the Brexit.

The data was breached via the personality quiz app ‘thisisyourdigitallife’. Users consented for the app to collect their data when they took the quiz, but they did not consent for information to be collected from each of their Facebook friends, which is what ultimately occurred. So, of the 87 million people involved, only 270,000 people used the app. Furthermore, data of 300,000 Australians was also collected from the 52 users who allegedly used the app.

Do users even care?

#DeleteFacebook began trending on Twitter during the Cambridge Analytica fiasco, urging users to take a stand.

But the number of Facebook users remains steady, despite a survey following the Cambridge Analytica scandal and before the latest data scandal revealing that 81 percent of users have little to no confidence in Facebook protecting their data and privacy.

Even with all the security breaches, Facebook is a communication tool providing too much convenience for many to delete.

Impact on marketers

The data breaches – whether by hackers or third-party apps – have diminished the trust between consumers and marketers in most cases, resulting in users sharing less private information. This will make it harder for marketers to establish targeted ads, resulting in an increased cost to improve reach to relevant audiences. To establish (or re-establish) trust with consumers, it’s essential for marketers and advertisers to show transparency and accountability.

Are you safe?

To find out if your account has been breached, go to the Facebook Help Centre and access an article about Facebook’s recent security incident. If you scroll to the bottom, there is a message stating “Is my Facebook account impacted by this security issue?”. Here, you will find the answer regarding the status of your account.

So, what now? Do we log out of our accounts and call it a day?

It may not be that simple. Facebook has become so engrained in our culture that it’s almost impossible to delete. It has become a necessary platform to keep in touch with friends and family, used for work, education, and general engagement with the wider community. From organising events, sending group messages, to sharing thoughts, arguments and memories –  these simple conveniences are few of the reasons that make users turn a blind eye.

Revealed! The 2019 CMI Content Marketing Benchmarks are in!

The statistics are in! The latest research from The Content Marketing Institute has revealed some interesting findings when it comes to the current state of content marketing.

Based on respondents who have been practicing content marketing for at least one year, benchmarks have been established to identify the biggest successes and challenges facing B2B content marketers.  

Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, has given Brandalism exclusive insight into the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, as well as interesting key findings from this research.

“One of the things we’re most excited about is that this year we are capturing the habits and results from those that are truly invested in Content Marketing. We limited the respondents to those that have been practicing Content Marketing for at least one year. We see some fascinating new insights from this year’s research; perhaps none as pronounced as the importance of a documented content marketing strategy.” – Robert Rose 

So, let’s dive in.

Content Strategy should be clear and documented

We’re seeing that taking strategy seriously has long-term benefits to business. The survey revealed that the two biggest benefits of a documented content marketing strategy was that it aligns teams to a common goal/mission  (81%) and it makes it easier to determine which types of content to develop (81%).

“Companies that actually take a step back, and develop a content strategy are just simply succeeding at a higher rate than those that just jump right to execution.” – Robert Rose

What can content marketers improve?

Understanding audience and undergoing thorough persona work is a key component of content strategy. However, while marketers all see the benefits of this only 42% are actually talking with customers to understand their needs.

A quick win for content marketers looking to understand their audience better is to select a core group of customers to survey, gathering information from the horse’s mouth rather than relying on potentially outdated online research.

A surprising finding revealed that only 23% of content marketers are using community building and audience participation to attract new audiences. If the main goal of content marketers is engaging audiences, shouldn’t we be doing more to build communities?

What are the top performing content marketers doing well? 

Of the marketers surveyed, 96% of the most successful content marketers (“the top performers”) agree that their organisation have built credibility and trust with their audience.

Furthermore, 90% of the most successful B2B content marketers will prioritise the audience’s information needs over their sales or promotional messages. This is compared to 56% of the least successful – proving there is a direct correlation between the success of content marketing and prioritising the audience needs.

The biggest issues affecting B2B content marketers 

From the marketers surveyed, the biggest issues facing content marketers in the B2B space are:

  • Changes to SEO and Search algorithms (61%).
  • Changes to social media algorithms (45%).
  • Content marketing used solely as a revenue center (41%).
  • Data and privacy regulations (34%)
  • Staffing and HR (33%).

The largest difference between the most and least successful marketers in changes to social media is found in addressing data privacy and regulations; artificial intelligence (AI); and preparing for voice search.  

Content Marketing Measurement

All content marketers know that we should be measuring the success of our efforts, but are we actually doing it? 72% of the most successful B2B Content Marketers measure content marketing return on investment (ROI). On the other hand, 65% of the least successful do not measure their ROI.

A surprising finding revealed that only 25% of B2B content marketers are extremely or very proficient at using the metrics their team has selected to convey results. These same marketers are most likely to be those who measure the ROI of their content marketing.

Content marketing is moving forward

With businesses increasingly turning to content marketing solutions, 56% of B2B Content Marketers increased spending on content creation over the last 12 months.

Although many content marketers face the same challenges, it is clear that content marketing is moving forward. Of those surveyed, 70% of B2B content marketers believe their organisation’s content marketing is much (17%) or somewhat (53%) more successful than a year before.

We’ll take this as win!

 

Applying influencer marketing principles to your business

Influencer marketing is a game changer for brands trying to make their mark on the world and effectively engage consumers. Influencer marketing is when a brand or product is promoted by a key content creator – a person or a brand with an abundance of followers on a social media platform and has the power to influence consumer behaviours as a result.

Another way to think of it is a bit like a celebrity endorsement. However, some of the most popular social media influencers are just normal, everyday people. Their posts are organic and relatable, which is what creates trust between the influencer and their followers.

Here are a few things your business can to do position themselves as influencers:

Be authentic

Authenticity is what makes influencers so successful and powerful. You don’t want to blend in with just any old brand with similar products or services, you want to stand out!

Sharing behind-the-scenes content is a great way to do this, giving your brand a ‘human’ touch and highlighting the work done by the people who help the brand stand so strong. To put it simply, people relate better to other people than they do to companies – so showcase your team’s heroes!

HubSpot creates great authentic content, and knows the way to everyone’s hearts ….dogs!

They also share quotes from their employees in their Instagram posts, giving the business a way to better engage with their audience.

Consistent content

If you started watching a TV show and it stopped airing for a few weeks, but then aired another episode, would you still keep watching? Probably not.

Sharing consistent content is key because it’s how people develop and maintain a connection with your business and keep up-to-date with your brands’ activities. While consistency is important, you need to make sure you don’t trade quality for quantity! Like a TV show, viewers can easily change channels if the episodes are boring.

Influencers tell a constantly evolving story – audiences often wonder what they’re going to do next, where they’re going to be, and even what they’re going to wear.

Become a leader

Thought leadership is one way of becoming a leader. It’s pretty much what the name implies; use your innovative thoughts and ideas to establish your business as the ‘go-to’ in the industry, differentiating your business from others.

CEO and founder of Skaled, Jake Dunlap, describes thought leaders as people who possess an innate ability to contribute to today’s conversations while also speculating what will happen tomorrow.

Thought leaders recognise trends before others and implement them within their business, which is what helps them lead. Use the intel that comes out of your industry to educate your audience, whether that be through a blog on your business’ website or through other forms of social media content, such as podcasts, Q&A’s and infographics.

General Electric excels at sharing authentic content and positioning themselves as a thought leader in the aviation, power, and renewables space. They capture their employees working on projects, describe their roles and the projects in great detail, inviting the audience to head to their Instagram Story for a behind-the-scenes look at what’s going on.

They also have an incredible microsite, The Pulse, dedicated to health, science and tech news, which has positioned them as thought leaders among the industries they operate in. Articles range from cancer studies, to updates in emergency service technology, to how technology empowers human connections.

 

Authenticity, consistency, and leadership are the stepping stones to ensure your company stands out as an influencer, so take the leap!

Want to learn more? Read on!

 

Hero image by @taramilktea

4 Key Content Metrics You Need to Know!

One of the key pillars of content marketing, blogs are essential for creating a ‘hub’ where your audience can engage with and digest useful, educational and informative information.

But as many content marketers know, it’s rare that your audience will read a blog then click through to convert on your site – the customer journey is often longer and less linear than that! So how do you prove return-on-investment on your blog content?

The answer? Google Analytics.

Google Analytics provides a wealth of key information about what’s going on in the backend of your website, including where the traffic is coming from and what people are doing once they land on your site. Here, we unpack a few of the key metrics that can be used to report on the success of your on-site blogs.

Pageviews

Definition:
A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

Pageviews is a great metric for determining how many times a piece of content has been viewed. Compare the number of Pageviews between multiple pieces of content to see which pieces performed, and which ones fell flat. You’ll be able to get a better idea of best-performing topics and headlines. You can even compare this metric with Unique Pageviews to determine the percentage that the page was reloaded. This will give you an indicative understanding of how popular the content was based on how many times it was reloaded.

Are you measuring how many times your content has been viewed?

Average Time on Page

Definition:
Average time on page is the average amount of time all users spend on a single page.

This metric is useful because it indicates whether your audience is reading your content, glancing at it, or perhaps skimming the first sentence and saying goodbye. Increase your average time spent on page by keeping written content succinct, integrating dot point lists, breakout quotes and engaging imagery. 

TIP: Google uses the time of the next page view to determine the time spent looking at the current page. When users visit the last page, there is no next page recorded, so the Time on Page is unknown and the Session Duration ends the user opened the last page.

Bounce Rate

Definition:
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page.

Bounce Rate is a great indication of whether people are coming to your blog then taking an action, or coming to your blog and exiting. If your bounce rate is high, try embedding clearer calls to action in your blogs or offering something useful for the audience, such a tool or downloadable asset. This will make it easier for them to take another action and a reason to stay on site.


How does Google Analytics actually collect data?

Sources of Traffic

Definition:
Every referral to a website has an origin, or source. Some sources include Social Media channels like Facebook and Instagram, or discovery platforms such as Outbrain. “Direct”  refers to users to typed your website URL directly into their browser.

Where is your traffic coming from? Knowing the key sources of traffic to your blog is essential for understanding how to best amplify your content and discovering opportunities for growth. For example, if Instagram is the biggest driver of traffic to your blog, it may be worth doing more Instagram Stories that allow users to ‘Swipe Up’ to read your blogs.

NOTE: Sources of traffic should be evaluated in conjunction with Bounce Rate. If Instagram is driving the most traffic to your blog, but this traffic has the highest bounce rate, it may be wise to invest in a channel that drives slightly less but more engaged traffic.

Read Next: 6 Easy Ways to Come Up with Great Content

Stay Social May: The Latest and Greatest in Social Media

It’s May, which means the memes about Prince Harry and Meghan Markle’s wedding are coming in thick! Let’s deep dive into the world of social media marketing and explore what’s happening outside The Royal Wedding memes.

Facebook strengthens its Live offering

Live Video is the social media trend that just keeps getting stronger! Facebook is on the bandwagon and has just unveiled a slew of new features for brands and users who are producing live video content.

Feature no. 1: Persistent Stream Keys

You’ll no longer need to get approval from the Facebook team every time your page wants to go live. The stream key will now be linked to your brand’s Facebook page permanently, so once you’re approved, you can go live whenever you’d like!

Feature no. 2: Cross-posting

If your brand runs multiple Facebook pages or wants to partner with an influencer or another brand, you can go live across several pages all at the same time with the one livestream. It’s a great way to both expand the reach of your Live videos, as well as the engagement they’ll generate.

Feature no. 3: Live Rewind

Users can now go backwards in a Live video to catch up on anything they may have missed. This move isn’t just great for user experience – by having users who can quickly catch up on any highlights, brands can now expect to see better engagement on their Live content.

And with rumours that the platform is finally going to bring Facebook Watch to the international market, as well as a Facebook dating app, brands are going to want to keep keeping an eye on this space.

Facebook dabbles with the idea of expanding into the online dating scene. Image source: The Verge  

Instagram becomes very business friendly

Meanwhile, over on Facebook’s sister platform, Instagram is gearing up to continue giving businesses big and small some new options.

First off, as of this month, users will now be able to link their credit or debit card to the app, and directly pay for a product or service being advertised, without the need to exit to a separate browser or landing page.

Apart from exciting impulse shoppers (us!), it’s certainly going to help brands and marketers prove ROI via social, especially with campaigns built around sales or direct conversions.

On top of that, Instagram is also expanding messaging options for brands on the platform. You’ll soon be able to set up “quick replies”, which will let you create and store responses you find yourself using quite often. That means you can send details like contact or product information with just the tap of a button.

Messages to your business will now also go straight to your Inbox, and you’ll be able to “star” the ones you want to save or respond to later.

This will certainly provide better customer experience and is sure to excite community managers!

How can you use the new Instagram updates to prove ROI from social? Image via Marketing Land

Snapchat turns back time

After a controversial redesign at the start of the year, it seems that iOS users can soon expect to see the app revert to the older design, once again separating Stories from Snaps.

How this will affect the ways brands can reach users on the platform remains to be seen, but it’s a change that’s certain to make users very happy.

Which Snapchat design do you prefer?

And that’s it for May! Stay tuned for next month’s social media wrap!

Read next: 3 Fast Rules for Marketing on Instagram

How to Improve Your Facebook Ad Relevance Score in 3 Simple Steps

For the past few years, when brands put up an ad on Facebook, that ad is continuously evaluated and given a Faecbook Ad Relevancy Score.

But what is Ad Relevance? And how can you make sure that your promoted social posts get the highest score possible?

What is Ad Relevance?

When your brand starts a campaign with a promoted post, Facebook will continuously give the post a score out of ten starting from when your ad reaches 500 impressions.

This rating is based on a plethora of criteria, with the main three being:

  1. How well the ad is performing when it comes to your set campaign goal (clicks, conversions, etc)
  2. Engagements like reactions and comments on the post, and,
  3. Negative feedback, such as users selecting the “Hide Ad” option.

All in all, a score of 7 or higher means you’ve done a pretty good job when it comes to Ad Relevance.

What is your Facebook Ad Relevancy Score?  Image source: Sprout Social

Why does it matter?

Your campaign’s Ad Relevance score can end up having a large impact on total performance. The more relevant your ad is, the less Facebook will charge you for reaching your selected audience.

So if your ad has a high relevance score, you can expect a lower total cost of the campaign, which is great no matter how you slice it.

On top of that, because the Ad Relevance Score is constantly updating, you’ll be able to accurately track the life-cycle of your promoted post, as the score will steadily lower as your target audience grows tired of the ad. When the score dips below seven, then you know it’s time to change.

How can you improve your Ad Relevance Score?

So, now that you know why your social promotion should have a high Relevance score, the bigger question is how?

Audience is everything

First and foremost, to be relevant to your audience, you had better make sure that you know who they are. That’s why when it comes to Ad Relevance, the more granular the audience, the better.

It’s much harder to make a social post about Pet Insurance relevant to everyone aged 18-34 than it is to confirmed pet owners.

 

An example from Facebook of an ad with a decent design and copy targeted to the perfect audience. Image source: Adespresso

 

Facebook already has a plethora of tools to help you find your audience, so be sure to use Custom Audiences, target people who have interacted with previous ads, capture e-mails for retargeting, and use A/B testing to optimise to better-performing audience segments.

A/B Testing

Ad Relevance is a great way to test what kind of messaging your audience best responds to. Test different CTAs, copy or creative imagery using A/B testing, and you can use those posts’ Relevance Scores to work out which strategy works best for you.

Offer Value

Lastly, it’s important that no matter who you’re targeting, they feel like your promoted post offers something of value. Whether this comes in the form of entertainment, education or special offers and giveaways, providing value to your targeted audience is the best way to ensure they react positively to your post. In turn, that will make sure your Ad Relevance Score is as high as possible.

So, as always, the content itself is king. Make sure yours is as engaging as possible.

Read Next: Facebook’s Algorithm Update

Facebook’s Algorithm Change 2018: What it Means for You

Uh oh, it’s happening again! You may have heard about the changes to the Facebook algorithm that are rumoured to have HUGE ramifications for brands and advertisers. But what exactly are these changes and just how significant will their effect be? What impact will they have on the Facebook user experience and for your brand?

What are the changes?

The Newsfeed will be overhauled, prioritising content from user’s friends and family, as well as what is algorithmically deemed ‘quality’ news sources in an effort to eliminate ‘fake’ news.

This really isn’t any different to the way Facebook has been optimising content in the past (organic reach on Facebook has been steadily declining over the last few years anyway). But now, rather than seeing posts from brands, users will see more of their friend’s dinner pics and kitten photos. It will be more difficult for brands and publishers to get away with distributing poor content, and they will need to work harder (and smarter) to stay relevant.

As Mark Zuckerberg stated: “Pages may see their reach, video watch time and referral traffic decrease.” Subsequently, a decrease in reach will also mean decrease in engagement rates.

Why is Facebook changing?

Facebook reports that users have been interacting with posts frequently and spending time mindlessly scrolling through the feed. Concerned that the time spent on Facebook was not “well spent” and therefore could be isolating to users, Facebook introduced the algorithm change to help increase social and community interaction again. Users also felt that they were not seeing enough content from friends and family. This is, in part, due to the explosion of brand and publisher content on Facebook in recent years (and how well some of it was performing!).

The algorithm update also represents Facebook’s attempt to curb alleged ‘fake news’ on the platform, for which it was criticised during the 2016 US election campaign. The sheer volume of popular posts from brands and the way users are consuming content on the platform (i.e. liking, reacting to or commenting on posts but not actually sharing content themselves) meant that actual user created content was decreasing. To ensure the survival of the platform, Facebook needed to make a change.

But… what can I do to combat this?!

The bottom line is: there’s no need to panic IF you are producing great content. The change won’t be drastic for brands who produce content that is relevant and engaging and aim to provoke meaningful reactions from users.

The bottom line is that brands will need to ensure that their content is above all else, engaging and that they’re not just ‘selling’ to consumers. Brands need to offer something deeper to the user experience.

Facebook has indicated that content that will be prioritised will be:

  • Live video
  • Local business events
  • Celebrities and star social media content creators

Unique content formats like 360-degree video could also play a larger role.

It’s possible that brand partnerships, collaborations and influencer marketing will also experience increased growth. At end of the day, brands who are creating interesting, unique and dynamic content will have better reach than those that don’t and these brand’s pages will continue to thrive as the changes come into play.

The new change has occurred in the US this week, and will be rolling out across the rest of the world in the next few months.

What do you think about the changes?

Ask us today for more information or ideas on how your business can combat Facebook’s algorithm change.

Here’s 8 Tips For Taking Beautiful Instagram Pics

Are you addicted to your Instagram feed? Do you diarise your day through Instagram stories, or create polls to help you decide what to get for lunch? With over 800 million users overall, Instagram is a key platform for not only creating and showcasing beautiful content, but for also connecting with an engaged audience. Whether you are looking to increase visibility in your market space, drive sales or connect with a community of like-minded individuals, watch this video for 8 tips that will spark fresh ideas and help improve the quality of your content!

 

3 Fast Rules for Marketing on Instagram

With over 500 million monthly users and 95 million videos and images being posted to the platform a day there’s no doubt that Instagram is a content powerhouse. Not only that, it’s estimated that 75% of users will take an action – such as visiting a website – after viewing a post. Having a sound understanding of how to drive results through social is no longer a nice-to-have, it’s a must for marketers and brands alike.

 Let them know where you are

Posts using a geotag can get you 79% more engagement, this tool is especially important if you’re holding an event or marketing a product that’s always in a fixed location (e.g a bar).

Geotags can be placed on images posts and stories – an ad format that is currently delivering cheap wins. Instagram recently launched a story search for hashtags and geotags, meaning that someone can search Bondi Beach and see the story you took of people enjoying an ice-cream at your shop on the promenade even if they don’t follow you. Hello, foot-traffic!

Always be #hashtagging

Simple, free, and effective. Hashtags must be used on your content. Why? Simply Measured found that posts with at least one hashtag average 12.6% more engagement. But they must be used correctly. Finding the right hashtag is an art form; it’s important that your tag has high volume, but not so much competition that your content will be instantly drowned out by all the other posts vying for attention.

It’s also worth considering how many hashtags you’ll use on each post. Instagram allows up to 30 tags per post, but there is some conversation around shadowbanning by Instagram. Shadowbanning is a phenomenon being experienced by some Instagram users that see a dramatic drop in engagement on their profiles. If you use too many hashtags, use them too often, or use hashtags that aren’t relevant to your post and you notice follower count declining, engagement dropping, or photos not showing up in hashtags you may have been shadowbanned.

The rule of thumb here is to think like the platform; Instagram wants to show the most relevant and engaging content to its audience. So if you use #cleaneating but your image is of fast food and the audience doesn’t engage with your post then you may be penalised.

Optimise your bio

Audiences don’t like to work too hard for anything in the online sphere. What I mean by that is I should be able to tell who you are, what you do/sell, and ideally how to reach you by simply looking at your Instagram bio. Use a trackable link (like bit.ly) to drive people to your website. It’s paramount that this link leads to a landing page that has been optimised for mobile. Why? 47% of Instagram users access via mobile and 53% via tablet. There is virtually no one who uses the platform from a desktop on a regular basis.

Other added bonuses you could feature in your bio are a discount code or a branded hashtag that you’d like your audience to use when speaking about your brand/product/service. If you’re stuck for content this is a great way for you to tap into your user base and repost their images. Frank body does a bang up job of this with #thefrankeffect.

Read this next: How To Find An Authentic Influencer For Your Brand 

The List: Me, My Selfie & I

According to Facebook, the war is over and the front-facing camera has won. So If the keyboard is dead, and the camera is now the most important thing on your phone, that means that there’s going to be a lot more focus on the selfie as social channels evolve.

But what shape will that take, and what does it mean for digital marketers? This month we’re taking a look at all things me, my seflie, and I.

Dronies

Chiara Belluomo, Content Strategist

Who wants to post a gym seflie when you can post a Dronie? A group of NYU students have created a ‘dronie booth’ in which a programmed drone flies up, snaps a photo of your best duck face and flies away. As crazy as it sounds there’s even a whole Vimeo channel dedicated to the Dronie movement,because static selfies are soooo 2013.

Your future self(ie)

Andrew Goh, Digital Content Coordinator

Will selfies ever become ‘uncool’ and disappear into the abyss of the internet as just another fad? Not according to Sony Mobile. They foresee a future where selfies are about more than racking up the likes.

The report claims that we could soon be using our selfies to access online banking services or to gauge our interest in a potential mate. The interesting part is that these technological advancements are just around the corner. There are already advanced algorithms to recognise dilation in our pupils, to understand our behaviour at a biological level and calculate our attraction to a prospective partner.

Soon the Selfie economy will be booming.

Selfies and brand(ies)

Megan Andrew, Senior Social Media Manager

Is your brand embracing the selfie? As experiences begin to take preference over material things for millennials, the selfie is quickly becoming a way to define our lives and identities. As they say, if you didn’t take a picture of your food and put it on Instagram, did you even eat it?

Brands can jump on the craze by creating user generated social content campaigns. Try it and see what happens! People love nothing better than to see their name in lights and the same concept applies to photos. The #nomakeupselfie a few years ago was a huge success in raising awareness and millions of pounds in funds for cancer research. The Starbucks white cup competition, where customers could draw intricate designs on their coffee cups, was also a huge success with thousands of entries and worked to celebrate artists (and coffee!).

Does the ultimate selfie come at the ultimate price?

Tracy Fitzgerald, Managing Director

A quick holiday snap for us may be a lifetime of suffering for some animals. In tourism designations like Thailand, many tigers spend their days sedated just so humans can get close enough for the ultimate selfie.

If selfies didn’t exist, would we have this level of narcissistic tourism?

Our idea of the ultimate selfie goes beyond animals too – and this is where we start to put ourselves in real danger. The desire to perch on the most precarious cliff face – or ledge, or out of a train window – saw 78 people die in the first 8 months of 2016 alone. Selfie deaths rise year on year and have outnumbered shark attack deaths since 2014.

At what point is a selfie just not worth it anymore?

Facebook puts another nail in the Snapchat coffin with free frames

Bindi Donnelly, Social Media Manager

Snapchat frames and lenses have been a great way for brands to get in on the selfie time of their audiences, but as this is a pay-to-play feature it’s often been only those with bigger budgets who can get in on the action. Until now.

Facebook recently released the Frame Studio, which allows anyone to design and create a frame to be overlaid on a selfie or video. Frames are processed, uploaded and available within 24. The icing on the cake is that they don’t cost a cent. Facebook frames are still widely unused, and in digital marketing terms are still in the sweet spot of being a novelty for the audience and not yet used by large corporations. Jump on this digital trend while the going is still good!

Read this next: The 11 Images You’ll Meet on Instagram

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