Our approach to content strategy is made up of a variety of different methods and tactics:
We begin by analysing the content that our clients already have, both assessing its performance and relevance then comparing it competitors in the space to find opportunities.
A deep-dive into your brand’s buyer personas can be incredibly revealing in terms of strategy. Ultimately content needs to adhere to the desires of your audience.
Customer Journey Mapping
What do we want the audience to do, where and why? Customer journey mapping allows us to determine the whats and the whys of content production.
Business Objective Analysis
What conversion points are most important to your business? What does success look like from an ROI objective? This is where we start mixing in business need.
Any good content strategy has a firm focus on amplification – this is all about being where your audience are with the content they need, when they need it.
Governance and Processes
From a day-to-day perspective what processes need to be in place for the strategy to be successful? From staffing to reporting, thorough content governance is key.